“Based on these challenging economic conditions”, Sony has decided to increase the price of its flagship console, the. PlayStation 5. And it has done so imminently, except in Japan, where the price increase will begin on September 15. In Europe, it is becoming more expensive 50 euroswhile the U.S. is the only market to be spared.
“The global economic environment is a challenge that many of you around the world are no doubt experiencing.” “We are seeing high rates of global inflationas well as adverse currency trends, which affect consumers and put pressure on many industries,” the company said in a release.
Sony’s price increase comes in the midst of a drop in sales at game companies as the pandemic-induced boom begins to fade.
Indeed, sales at Sony’s gaming unit were down 2% year-on-year in the June quarter, while operating profits plummeted nearly 37%. The Japanese giant also cut its earnings forecast. for the full year for its gaming division.
Following these changes, in Europe the PlayStation 5 will now cost. 550 euros the physical version, while the digital console will be priced at 450 euros.